Investment in Privacy Program: Since 2019, Meta has invested $5.5 billion in its privacy program and expanded its privacy-focused teams to over 3,000 people. This investment is indicative of Meta's commitment to enhancing data privacy across its platforms.
Privacy-First Product Development: The company has developed products with privacy as a central consideration. This includes enhancements to existing apps and the introduction of new experiences like Llama 2, Quest 3, Threads, and Ray-Ban Meta Smart Glasses.
Adapting to Evolving Privacy Expectations: Recognizing the changing landscape of privacy expectations, Meta emphasizes the importance of continuous investment in privacy safeguards and processes to meet these evolving needs.
Privacy Progress Update: Meta has refreshed its Privacy Progress Update, highlighting advancements in privacy governance, compliance functions, and the use of core technology to address privacy at scale. Notable initiatives include the development of privacy-aware infrastructure (PAI) and an extensive Privacy Review process for new products and features.
End-to-End Encryption on Messenger and Facebook: The company introduced default end-to-end encryption for personal messages and calls on Messenger and Facebook, ensuring the content remains private and secure during transmission.
Ads Transparency and User Control: Meta rolled out an updated version of "Why Am I Seeing This Ad" for Facebook and Instagram Feed to provide greater transparency about ad delivery mechanisms. They also redesigned Ad Preferences to allow users more control over the ads they see.
Educational Tools and Privacy Center: Meta has developed educational tools to inform users about data usage and management. The Privacy Center, launched in 2022, now includes modules on topics like generative AI and encourages users to engage with privacy and security settings.
Future Commitments: The company acknowledges that privacy is a continuous journey and commits to addressing challenging questions about privacy. Collaboration with experts, policymakers, and regulators is a key part of Meta's strategy to strengthen its practices and design products responsibly.
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